What you can post
Instagram requires media: a single image or a single video (published as a Reel). Text only posts are not supported by the platform. The current MVP publishes one media item per post.
Scopes
Dravo uses the Instagram API with Instagram Login and requests:
| Scope | Why |
|---|---|
instagram_business_basic | Read the connected professional account. |
instagram_business_content_publish | Create and publish media. |
These are the current scope names (the older business_* names were retired in
January 2025).
How it works
Behind the unified API, Dravo runs the official content publishing flow against
graph.instagram.com: create a media container, poll its status until it is
finished, then publish the container. Video processing can take a moment, which
is one reason publishing is asynchronous.
Media rules
| Type | Accepted |
|---|---|
| Image | JPEG |
| Video (Reel) | MP4 or MOV |
Provide a public URL or, better, ingest the media first.
App review
Because Instagram is connected through your own Meta app (BYOK), publishing to
accounts you administer works in development mode without full App Review. To
publish on behalf of third parties you need Advanced Access for
instagram_business_content_publish on your app. See BYOK.